In March 2025, our company partnered with Arcade Media that produced the wildly successful Sidemen Charity Match at Wembley Stadium, bringing Fanatics and Topps into collaboration with the biggest content creator event in history to create exclusive trading cards capturing the match's most memorable moments. 36 of the world's largest followed creators from Mr. Beast, Kai Cenat, Speed, Logan Paul, KSI, The Sidemen etc. played in the charity match totalling to 1.6 Billion combined followers across platforms. Working with Topps' flagship "Topps Now" program, we featured an impressive lineup including KSI, MrBeast, Kai Cenat, and the entire Sidemen collective on limited-edition cards sold internationally across Topps.com, with all net proceeds benefiting the £5 million+ charitable initiative. The match drew a sell-out crowd of 90,000 and over 8 million livestream viewers worldwide, supporting BBC Children in Need, Bright Side, and M7 Education, while demonstrating our commitment to impactful charitable initiatives and connecting with the Sidemen's massive audience of over 146 million YouTube subscribers and 6 billion global views.