Community, a text-based social marketing startup, partnered with us to establish a dominant presence in the sports and culture vertical. We developed a targeted prospecting strategy to engage top-tier sports influencers, professional athletes, and organizations, while also helping secure strategic capital from iconic figures such as Tom Brady, Kevin Durant, Shaquille O’Neal, Kenny Smith, CJ McCollum and Trae Young. Our efforts led to high-impact, viral campaigns across platforms like ESPN, top-charting iTunes integrations with major music artists, and milestone moments like President Obama launching on the platform. We also spearheaded initiatives tied to NBA All-Star Weekend, HBCU partnerships, and civic engagement through large-scale voting campaigns. Each signed user received tailored digital marketing strategies, resulting in viral growth and deep community engagement. Some of these initiatives collectively generated 5–8 figures in revenue from text-based campaigns.  It firmly positioned the Community at the intersection of culture, sports, music, creators, and tech.