Legacy spearheaded a comprehensive partnership development strategy for Crosscourt, positioning the innovative basketball lifestyle brand as a premier destination for strategic brand collaborations and investment opportunities. Through targeted outreach and relationship building, we facilitated key partnerships with luxury brands like Remy Martin and premium wellness companies such as Essentia Water, demonstrating Crosscourt's unique ability to blend high-level basketball competition with sophisticated brand integration. 

Our efforts focused on expanding Crosscourt's network of strategic partners while showcasing the brand's versatility in creating authentic experiences that resonate with both basketball enthusiasts and lifestyle connoisseurs. By developing comprehensive partnership frameworks that included category exclusivity, branded activations, and sustained visibility opportunities, Legacy helped establish Crosscourt as an attractive platform for brands seeking to connect with engaged, active communities through premium basketball experiences and lifestyle programming.