In partnership with Meta and Incubation Labs, Legacy brought to life “Melo Moods” — an immersive campaign starring NBA phenom and cultural tastemaker LaMelo Ball, designed to showcase the versatility of the Meta Quest. As a generational talent with deep influence over Gen Z and youth culture, LaMelo’s lifestyle was the perfect canvas for a first-of-its-kind digital experience. Rooted in authenticity and daily ritual, “Melo Moods” offered fans an unfiltered look into LaMelo’s world — from gameplay and meditation to personal moments — positioning the Meta Quest not just as a product, but as an extension of his lifestyle.

The campaign achieved over 10M views and became Meta Quest’s highest-performing athlete-led initiative to date, sparking global buzz across social platforms. Legacy, having worked with LaMelo since his NBA debut, shaped the strategy from partner alignment to creative narrative, ensuring the content lived beyond a single launch moment. By fusing innovation with cultural credibility, “Melo Moods” set a new bar for athlete-tech collaborations — a testament to LaMelo’s influence and Legacy’s ability to drive brand-defining impact.