NBA Champion Danny Green launched The Battle in the Apple to spotlight overlooked NYC prep basketball talent and create a national platform for elite high school competition. Designed to bring together the best players from across the country, The Battle quickly became a proving ground for future and current NBA stars like Paolo Banchero, Bronny James, the Boozer Twins, Mikey Williams, Jaden McDaniels, Ace Bailey, and Rob Dillingham.

To elevate the platform’s reach, cultural relevance, and operational capability, we delivered full-service digital support—building the ecosystem from scratch. This included securing verified social accounts, developing and executing strategic content, and running targeted social campaigns. We also helped forge major partnerships with Meta, SLAM, Ball Is Life, NBPA, Barclays, Puma, and more.

The Battle’s cultural impact drew attention far beyond the court, with high-profile figures like LeBron James, DJ Khaled, Lala, and Carmelo Anthony showing up to watch the action firsthand. Through a combination of elite talent, strategic amplification, and influential visibility, The Battle has solidified it's place as a premier destination at the intersection of youth culture, basketball, and entertainment.