Co-produced with Off-Ball, Legacy orchestrated a cultural activation at the intersection of sports fashion, and community during Miami's Art Basel - one of the world's most competitive moments for brand attention. We created an intimate evening that brought together 180+ attendees including NBA and WNBA athletes, media personalities, music artists, and content creators - with talent including John Wall, Terrance J, Joy Taylor, Ros Gold-Onwude, Don C, and Pinky Cole.

Rather than defaulting to typical Basel venues, we sourced The Studio at Maple & Ash - a beautiful, multi-room space that allowed for both main partly flow and a dedicated content studio for talent interviews. Legacy led end-to-end production: venue negotiation and coordination, VIP curation and door management, DJ talent booking, and real-time operational execution during one of Miami's most chaotic weekends.

The result exceeded expectations on every metric: Off-Ball's leadership said they "could not have done any better," Nike called it "so special," and attendees consistently noted it as "one of the best events of Basel week." The activation generated immediate follow-on opportunities including discussions for All-Star Weekend 2026. By prioritizing community over celebrity spectacle and delivering thoughtful curation with flawless execution, we proved that strategic relationships and authentic experiences create more lasting impact than big budgets and forced moments ever could.