The Afties has evolved into Legacy's flagship owned and operated annual event, establishing itself as the premier cultural gathering at the Cannes Lions International Festival of Creativity. What began as an exclusive after-party addressing the lack of diverse representation in traditional Cannes festivities has transformed into a must-attend cultural reset that unites top athletes, creatives, brand leaders, and cultural influencers in celebration of creativity, diversity, and innovation. 

Now in its second year, The Afties has grown from a star-studded inaugural event hosted by Taylor Rooks to an even bigger, louder celebration featuring luminaries like Carmelo Anthony, Dwyane Wade, Gabrielle Union, Russell Westbrook, Shaboozey, Shay Mitchell, Candace Parker, and Alex Rodriguez. Partnering with culturally relevant sponsors including TikTok, Amazon Music, Diageo, Dove Men’s Care, BET, Fanatics, Microsoft, Sprite, and The Players' Tribune, Legacy has created more than just a party—it's become a cultural institution that proves when purpose meets vibe, magic happens, generating extensive media coverage across major outlets including People Magazine, Page Six, BET, Boardroom, and The Source while reaching millions through social media engagement.