Community
A messaging platform that needed sport and culture, and the network to put them in it.
Building the vertical.
Community is a text-based social marketing platform. Legacy built its sports and culture vertical: a targeted prospecting strategy across athletes, sports organisations and influencers, and a custom marketing plan for every individual signed onto the platform.
Legacy also helped secure strategic capital from Tom Brady, Kevin Durant, Shaquille O’Neal, Kenny Smith, CJ McCollum and Trae Young.
The work produced campaigns on ESPN, top-charting iTunes integrations with major music artists, programming around NBA All-Star Weekend, HBCU partnerships and large-scale voting campaigns — and President Obama launching on the platform.
Five- to eight-figure revenue from text-based campaigns.
