LaFrance
One client, four different jobs — a campaign, a drop, a collaboration, and a day on a Los Angeles street.
LaFrance is the clearest example of what Legacy does across a whole brand rather than a single moment. A creative campaign, a product drop, a collaboration built to push the label further into Los Angeles, and a day on its streets — four different kinds of work for one client.
1 of 1.
A guy in the collection is playing ball in a backyard. Mid-dribble he clocks a butterfly — electric blue, the same blue as the graphics on what he is wearing. He follows it into the bushes. Hundreds explode out.
One stays. The original. The one that matches.
Small crew. Legacy produced, directed and handled the VFX, and delivered the forty-four second spot at the top of this page along with ten to twelve colour-graded stills.
- Produced
- Directed
- VFX
LaFrance × Marathon.
Legacy built the collaboration between LaFrance and Marathon Burger to get the label further into Los Angeles. Legacy brought the two together, designed the collab merch with them, and organised and ran the day.
A hundred and fifty burgers, free. Everyone who turned up got a piece of the merch. LaMelo wore the Marathon × LaFrance tee through the tunnel that week.
