OffBall
× Nike
Art Basel week, a private room above the restaurant, and the women’s game at the centre of it.
The brief
The busiest weekend Miami has, and a room that stood out.
A hundred and eighty people, during Art Basel. Legacy took The Studio at Maple & Ash specifically for its shape — multiple rooms to move guests through, and one held back as a content studio so talent could be interviewed without leaving the party.
John Wall, Terrence J, Joy Taylor, Ros Gold-Onwude, Don C and Pinky Cole were in the room alongside NBA and WNBA players, musicians and creators.
The night opened the conversation for All-Star Weekend 2026.
Community over spectacle. That was the choice, and it is the reason this one worked: strategic relationships and a room that was actually curated, rather than a bigger budget and a forced moment.
The record
ClientOffBall and Nike
MomentArt Basel Miami Beach
Date2025
VenueThe Studio at Maple & Ash
Attendance180+
PropertyOffBall 25, powered by Nike
What Legacy ran
- Brand partnerships
- Venue sourcing and negotiation
- VIP guest curation
- Door management
- DJ booking
- On-site execution
The room
Who came through.
Design & social
What the property looked like.
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