Ray-Ban Meta
x H.Wood
The h.wood Group’s tenth Red, White & Bootsy, with Ray-Ban Meta on the guest list rather than on a plinth.
The brief
A product launch that doesn’t look like one.
Red, White & Bootsy is the h.wood Group’s Fourth of July, and this was its tenth. The partnership put Ray-Ban Meta into it as something guests wore rather than something they queued to look at — eyewear that happens to be a camera, in a room full of people who photograph everything anyway.
The room drew across sport, entertainment and tech.
The record
ClientRay-Ban Meta
PartnerThe h.wood Group
PropertyRed, White & Bootsy
EditionTenth annual
MomentFourth of July
Coverage
Next project