Sidemen
Charity Match
Ninety thousand at Wembley, thirty-six creators, and a trading card in shops the same week.
Put a product in the room, not a logo on the wall.
Legacy worked with Arcade Media on the Sidemen Charity Match and brought Fanatics and Topps in to make something that outlasted the ninety minutes. Through Topps’ flagship Topps Now programme — the one that turns a moment into a card within days — KSI, MrBeast, Kai Cenat and the full Sidemen collective went onto limited-edition cards, sold internationally through Topps.com while the match was still being talked about.
Thirty-six creators played. MrBeast, Kai Cenat, Speed, Logan Paul, KSI and The Sidemen among them — 1.6 billion combined followers, 146 million YouTube subscribers and six billion views between them. Wembley sold out at ninety thousand. Eight million more watched the stream.
All net proceeds from the cards went into the charity total: BBC Children in Need, Bright Side and M7 Education.
That was 2025. Legacy returned for the match in 2026. Both years sold out at ninety thousand, raising $5 million in 2025 and $8 million in 2026.
- Brand partnership
- Production
- Talent coordination
Topps Now, printed the same week.
The cards are the part of this that still exists.
Thirty-six creators, 1.6 billion combined followers, and a stadium that sells out for England.
