Africa
All-Star Soirée
The inaugural Africa All-Star Soirée at NBA All-Star Weekend: NBA Africa as a culture brand, not a sports brand.
The brief
A league office does not throw a party. A culture brand does.
Legacy produced the inaugural Africa All-Star Soirée during NBA All-Star Weekend in Los Angeles. The brief was positioning: NBA Africa as a curator across basketball, fashion, art and the diaspora, rather than a league office with a guest list.
Legacy sourced and secured Lucia LA, a new Caribbean fine-dining room on Fairfax, so the food matched the argument. The night doubled as a platform for African design — showcases from Adama Paris and Maxhosa, staged at the scale of the room rather than a runway.
The record
ClientACH and NBA Africa
MomentNBA All-Star Weekend 2026
VenueLucia LA, Caribbean fine dining on Fairfax
DesignersAdama Paris · Maxhosa
Media embeddedRolling Stone · Hot 97 · Trace
ProductionStep-and-repeat · Instant QR sharing · Multi-person content crew · BTS film photography
Impressions, as reported240M
The room
Who was there.
From Legacy’s recap and published coverage of the event
Boris KodjoeHost
Eliot DupuisHost
TylaArtist
WaleArtist
WizkidArtist
Damson IdrisActor
Zara LarssonArtist
MNEKArtist
Serge IbakaNBA
Festus EzeliNBA
Rui HachimuraNBA
Masai UjiriNBA
Chiney OgwumikeWNBA
Speedy MormanMedia
Coverage
InstagramReelRead →Rolling Stone AfricaAfrica Courtside Holding Hosts Star-Studded Africa All-Star Soirée During NBA All-Star WeekendRead →
The Hollywood ReporterHolly Robinson Peete, Boris Kodjoe, Rodney Peete and Garcelle Beauvais attended Africa Courtside Holding’s annual Africa All-Star Soirée timed to NBA All-Star Weekend
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