Therabody
× USC Women’s Basketball
A recovery brand, a college programme, and the athlete whose audience did the work.
Brand to programme to Superstar Player
Legacy built the Therabody partnership and took it into college basketball rather than the professional game. Therabody came in behind USC Women’s Basketball with partner pricing, product, a full-team RESET session, an on-site visit to get the equipment actually used, and access to Therabody University, its education platform. USC put the product into the programme and shared the gifting moment through its own channels.
Legacy’s relationship with JuJu Watkins made the placement that carried it: an exclusive pair of Therabody’s compression boots, which she used and shared through her recovery.
The shape is the point. A brand at the top, a programme in the middle, and one athlete whose audience reaches further than either.
“When it comes to recovery, my Therabody boots are a must. They help me relax after a game or practice.”JuJu Watkins, to People →