The thesis
The card industry indexed sport. The audience moved.
Legacy partnered with Kris London and Jesser to launch the first trading card platform built around creators rather than sport — YouTube, Twitch, music and acting.
Legacy built the business operations strategy, the marketing funnel and the product-market fit work inside the collectibles industry, and used its network to sign more than thirty YouTubers, professional athletes and Twitch streamers — Kai Cenat, FaZe Rug, AMP, Adin Ross, Tristan Jass, Steph Curry, Mike Tyson, Deestroying, 2Hype, Flight and Allen Iverson among them.
The product
What actually shipped.
The record
CompanyTruCreator
FoundersKris London and Jesser
CategoryCreator trading cards — the first
Signed30+ creators and athletes
PressAP Newswire · Boardroom
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