Buzzer
Only the moments that matter — buzzer-beaters, game-winners, overtime. Live.
Nobody watches the whole game.
Buzzer is built on a simple bet: most people want the ending, not the ninety minutes. Buzzer-beaters, game-winners, overtime — delivered live, as they happen.
Streaming is a crowded room, so Legacy ran fundraising, business development and marketing with athlete and creator investors as the growth engine rather than a press release. Michael Jordan, Naomi Osaka, Patrick Mahomes, Wayne Gretzky, J. Cole and Kevin Durant came in, alongside leading figures from tech.
Legacy also co-built At The Buzzer, a year-long long-form interview series with LaMelo Ball, Sabrina Ionescu, Arike Ogunbowale and DeAndre Hopkins. The point was that each backer told Buzzer’s story in their own voice — the company’s audience made from the people who had already put money into it.
“There’s nothing more exciting than a close game or buzzer beater — those are the moments we live for as players. Buzzer ensures fans never miss these moments in real-time and helps us make our connections with them stronger, especially with younger, mobile-first sports fans. I believe Buzzer represents the future of live sports and I’m thrilled to join them on their journey.”Patrick Mahomes, in a statement to Variety
- Strategic fundraising
- Business development
- Marketing development
- Athlete partnerships
- Content strategy
The cap table, as published.
Legacy’s product here is the list. This is the Series A announcement as it went out.
How it was sold.
