WorkExperientialNew YorkSpring Studios

Cincoro
Fifth Anniversary

Five years of Cincoro, marked in an infinity room at Spring Studios.

Spring Studios, New York
The brief

A fifth birthday is the reason. The room is the point.

Legacy worked directly with Cincoro’s executive team to support the talent production strategy for the fifth anniversary at Spring Studios. This was a supporting role, not a production lead — the value was in the curation: making sure the room matched the brand.

Cincoro’s founding lineup came, Michael Jordan among them, with Derek Jeter, Alex Rodriguez, Spike Lee, Jeanie Buss, DJ Khaled, Jaylen Brown, Frances Tiafoe and Michael Strahan.

The limited-edition Añejo Cristalino was unveiled inside an infinity room installation, poured against Petrossian caviar and signature cocktails, with performances nobody was told about in advance.

Cincoro has won twenty-nine awards since it launched in 2019.

The record
ClientCincoro Tequila
VenueSpring Studios, New York
Legacy’s remitSupported talent production and guest curation
UnveiledAñejo Cristalino, limited edition
PairingsPetrossian Caviar
What Legacy supplied
Cincoro’s five founders: Michael Jordan, Emilia Fazzalari, Wyc Grousbeck, Wes Edens and Jeanie Buss
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