Dove Men+Care
× Speedy Morman
An official World Cup sponsor needed a cast, not a face. Legacy put one of them there, then brought the series that carried the rest.
One cast member, and the format around them.
Dove Men+Care is an Official Sponsor of the FIFA World Cup 2026, and its campaign — Care for Your Skin Like You Care for the Game — was built around a cast of cultural voices rather than a single face.
Legacy co-represented Speedy Morman into it: sourcing the partnership, negotiating the deal and the deliverables, and shaping the creative and the platform approach around how he actually works.
Legacy also brought in the interview series that became part of the official campaign — the road-trip format carrying the wider cast toward the tournament, not just Speedy.
The published roster runs Marshawn Lynch, Trinity Rodman, Karl-Anthony Towns, Jordyn Woods, Matt King, Speedy Morman, Victor Cruz, Edwin Castro, Leo Gonzalez and Devin Caherly.