Microsoft
at Cannes Lions
Legacy booked Miguel, and produced the performance he gave in a garden above the Côte d’Azur.
Book the artist. Build the stage he stands on.
Microsoft wanted a live moment inside a private dinner at Cannes Lions — the kind of thing that only lands if the artist is right and the production is invisible.
Legacy sourced and booked Miguel, contracted him directly, and handled the payment. Then Legacy produced the performance itself: sound, AV, staging, the engineer, the backline, the green room and the rider, and production management on the ground through the night.
No markup, no agency fee on top. Legacy was hired to deliver an artist and a performance, and delivered both.
Two jobs, done properly.
- Artist sourcing and booking
- Talent contracting and payment
- Performance production
- Sound, AV and staging
- Backline and engineer
- Green room and rider
- On-site production management
Yusuf Mehdi and Alix Earle.
In the first year the speaker series paired Yusuf Mehdi, Microsoft’s Consumer CMO, with Alix Earle.
Who was there.
From Legacy’s own record of the room
Yusuf Mehdi and Mel Robbins, Hall Of Famers and Miguel.
In the second, Yusuf Mehdi was joined by Mel Robbins, and Legacy brought in Chris Paul, Alex Rodriguez, Lindsey Vonn, and Jaxon Smith-Njigba.
The dinner became a creator dinner with Miguel performing in a garden above the Côte d’Azur.
Legacy sourced and booked Miguel, contracted him directly, and handled the payment. Then Legacy produced the performance itself: sound, AV, staging, the engineer, the backline, the green room and the rider, and production management on the ground through the night.
Legacy was hired to deliver an artist and a performance, and delivered both.
