State Farm
3-Point Contest
Talent engagement closed inside All-Star Weekend.
Talent Production. Bring the best of the best talent to the table.
Legacy handled a handful of talent for State Farm’s Celebrity 3-Point Contest — run twice, once at NBA All-Star and once at WNBA All-Star, to the same brief. The job was sourcing and securing a roster that put comedy, athletics and basketball culture on the same floor.
In the contest: Druski, Caleb Williams, Jared McCain, Richard Jefferson, JuJu Watkins, Drew Hanlen, Lethal Shooter and PlaqueBoyMax.
For the women’s edition, Legacy booked Keke Palmer and Issa Rae.
Legacy ran the booking lifecycle end to end: negotiating deal structure with State Farm, coordinating individual contracts with each management team, and running legal oversight through outside counsel. Multi-party negotiation on an All-Star Weekend timeline, with confirmations delivered on schedule.
Legacy also produced the on-site content and the recap assets, so the activation existed after the buzzer.
- Talent strategy
- Talent sourcing
- Deal structure with State Farm
- Individual contract coordination
- Legal oversight via outside counsel
- On-site content
- Recap assets
As published by State Farm.
State Farm’s own participant card for the men’s contest. The women’s edition ran the same format with its own roster.
