Upside Ventures
A venture fund built around the creator economy — advised by people who work with creators for a living.
Most funds investing in the creator economy have never had to book one.
A consumer-tech venture fund at the intersection of venture and media, co-founded with the Sidemen, Europe’s largest YouTube group.
Advice, not capital.
- Strategic advisor to Upside
- Advises on the right investors for the fund over time
- Sits with founders to evaluate potential investments and shares feedback with LPs
- Meets with the team quarterly to add value for the investor group
- Attends the annual investor summit at the Sidemen Charity Match in London
VIP VC
Invests early in consumer tech founders who can turn cultural relevance into generational outcomes.
The sweet spot is where three things meet: technological innovation, brand and cultural relevance, and distribution.
Most companies have one or two. Upside’s talent brings the third, helping founders reach millions of customers earlier and cheaper.
A one-of-a-kind network of top 5% creators who have already “made it” and invest for life after their on-screen careers.
They only partner with brands they believe in, which makes every endorsement authentic.
Upside bets on distribution and Legacy builds on access, with talent at the core of both.
A hands-on, long-term partnership, not a one-time transaction.
When culture and capital move together, everyone wins.
Upside is an independent fund. Legacy advises it; Legacy does not manage the fund, and nothing here is an offer, a solicitation, or investment advice.